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About
Joey Crum
About The Author

Meet Joey Crum

Joey Crum is a visionary leader, author, and advocate for personal empowerment. In There Is An “I” In Win, he challenges the age-old notion that individualism must be sacrificed for team success. Joey shows how embracing the “I” initiative, innovation, and integrity transforms not only personal growth but team impact.

For over 30 years, has been at the forefront of cultural change, accelerating
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About the Book

There Is an I in Win

There Is An “I” In Win is a beautiful, refreshing book that is more of a reflective conversation with real-world observations. This book emphasizes everyday leadership, real scenarios that people find themselves in, and helping them find leadership and accountability through those ordeals.

This is not a "You’ll save the world!” type of book; it’s a grounded conversation between the reader and the author that helps the reader become a savior in his own way.

  • Why the book is important
  • Who it benefits

This book is for those people who lack innovation or are afraid of it. Innovation, as Joey Crum believes, is a pillar that can be explored through extensive thought processes. True innovation, as suggested by the book, does not emerge from the group consensus; it emerges from an individual who goes against typical group behaviors, who thinks outside the box. Joey Crum invites the reader to discover themselves through this book, and renew their innovative side through the process.

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Winning Pillars

The Five Forces That Shape Every Win

Discipline

Resilience

Leadership

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Mindset

Strategy

Interactive Timeline:

The Journey That Brought Us Here

Every meaningful movement begins with a question. For Joey Crum, that question was simple yet powerful: What if personal accountability and individuality were not the enemy of teamwork but its foundation?

After decades of leadership, mentorship, and real-world experience across business, community, and personal growth spaces, Joey observed a recurring pattern. People were being taught to shrink themselves in the name of “team spirit,” losing initiative, creativity, and ownership along the way.

There Is An “I” In Win was born from this realization. It represents a shift away from conformity and toward empowered contribution where individuals bring their full selves to the table and, in doing so, elevate everyone around them. This journey is not about ego. It is about responsibility, courage, and impact.

Customized Solutions

Each person requires a different method of growth; no two people can grow or get better the same way. Joey believes that individuals discover their own definition of success rather than forcing themselves through a universal formula. Either through leadership development or personal growth, the principles outlined in There Is An “I” in Win depend and adapt to the individual.

Experienced Teams

A good team is only as good as its weakest player, and Joey believes that there should not be a “weakest link” in any team. Each individual should be a high-performing individual, and only then will the team be a “good” team. Teams are built on players who understand their role and are the best at what they do. It is this individual drive for success that builds teams.

Attention to Detail

Success is rarely the result of one dramatic breakthrough. More often, it is the accumulation of small, intentional decisions made consistently over time.

From personal habits to leadership practices, There Is An 'I” In Win highlights the importance of awareness, reflection, and disciplined execution. Attention to detail is not about perfection; it is about presence, integrity, and following through when it matters most.

Timely Delivery

Progress loses its power when it is postponed. A core theme of the book is taking action, taking initiative rather than waiting for permission or perfect conditions.

Joey challenges readers to move decisively, learn quickly, and adapt continuously. Growth happens when accountability meets urgency, and when individuals commit to showing up consistently and on time for their goals, teams, and values.

Our Testimonails

See what they Are Saying

I am a different man at work now.

I am a different man at work now. This book guides you on how to become a high-value player in your own way.

Mark Walsh
This is such a refreshing take.

This is such a refreshing take. This is not your typical self-help book, it is a guide on how to become accountable and become a high-value individual in your own manner. No longer will you try to follow others' checklists, recipes, or courses. You grow on your own terms.

Renee Thomas
I realized I wasn’t lacking ability

I realized I wasn’t lacking ability, I was lacking ownership. This book helped me reconnect with my confidence.

Joey Cruise
Clear, grounded, and deeply human.

Clear, grounded, and deeply human. It challenges you without tearing you down.

Ashton Kunis
The message is simple, but the impact is lasting.

The message is simple, but the impact is lasting. I found myself rethinking how I lead my family and my team.

David Henry
This isn’t just a book,

This isn’t just a book, it’s a mindset reset.

John Davies
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Coaching Inquiry

Your Breakthrough Begins Here.

Looking to apply these principles beyond the page? Joey offers coaching and mentorship designed to help individuals and organizations translate insight into action.

Whether you are navigating leadership challenges, seeking personal clarity, or building stronger teams, coaching focuses on accountability, innovation, and sustainable growth. Submit an inquiry to explore whether coaching is the right next step for you.

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Contact Info

Get In Touch With Us

Complete the form below if you'd like more information, or you can email my team directly at Infodemolink@gmail.com